Former Advisor to Apple, Oracle and Others Will Help Drive Global Expansion

Bob Berger
Bob Berger

Denver, CO—April 5, 2016—Robert Berger, a veteran Silicon Valley marketing executive who advised such technology pioneers as Apple’s Steve Jobs, Oracle’s Larry Ellison and Salesforce.com’s Marc Benioff, has joined Catalyst as vice president of marketing. In that role, Berger will help guide Catalyst’s continued global expansion and innovation in the legal and corporate sectors.

“I’ve led a bit of a ‘Forrest Gump’ career having worked with some of the Valley’s greatest technology leaders,” said Berger. “Working with brilliant and creative individuals is the nature of a start-up culture. Catalyst has a lot of those same hallmarks with industry-leading technology that answers critical problems in a vital market, and visionary leadership.”

Over his career, Berger has worked with some of Silicon Valley’s leading technology companies in a variety of marketing and communication roles. One of his earliest positions was at Oracle, working directly with founder and CEO Larry Ellison to develop an award-winning advertising program that generated awareness, leads and helped drive Oracle’s rapid growth to market dominance. At Oracle, he had the benefit of working with a number of other talented individuals including Marc Benioff, now CEO of Salesforce.com.

Later, as a senior vice president at the international public relations firm Edelman, Berger served as global account director for Apple working directly with Apple CEO Steve Jobs and VP of Communications Katie Cotton. Leading a team of 16 to drive Apple corporate and product PR initiatives and launches, Berger helped engineer the launches of products such as the iMac, the iBook, the PowerMac G4, the PowerBook, Apple.com, Mac OS X and the iPod.

After holding executive positions at Siebel Systems, GCI Group and Webroot Software, Berger co-founded a digital marketing consultancy in 2009, Enfuego Strategic Communications, based in Boulder, Colorado. His clients included Constant Contact, Dell, Nippon Telephone and Telegraph, mShopper and others.

“Bob is an accomplished and creative marketing professional who understands how to help grow innovative technology companies such as Catalyst,” said John Tredennick, Catalyst’s founder and CEO. “We are thrilled to have him as part of our team to help us bring our award-winning product to more corporations and legal professionals both in the U.S. and globally.”

About Catalyst

Catalyst designs, hosts and services the world's fastest and most powerful document repositories for large-scale discovery and regulatory compliance. For more than 15 years, corporations and their counsel have relied on Catalyst to help reduce litigation costs and take control of complex legal matters. To learn more, visit catalystsecure.com or follow the company on Twitter at @CatalystSecure.

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About Catalyst

Catalyst designs, builds, hosts and supports the world’s fastest and most powerful e-discovery platform. For 20 years, Catalyst has helped global corporations reduce the total cost of discovery and take control of complex, large-scale discovery and regulatory compliance.

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